Social Media Optimisation
Social media marketing planned around enquiries, not likes
We plan campaigns around what you actually want to sell, whether that is a new product, a festive offer or more bookings. Each campaign has a clear goal, content made for it and a report that shows what came in.
- One clear goal each
- Content plus optional ads
- Enquiries tracked
Overview
How is social media marketing different from posting?
Posting keeps your pages alive. Marketing is about getting a specific result, such as more calls, more store visits or more admissions for a course. It starts with a goal and a time period, and then the content, offer and targeting are planned to support that goal. We work with businesses in Chennai and across India.
For most small businesses a campaign mixes regular posts, a few reels, stories that push the offer and, when the budget allows, paid ads to reach people who do not follow you yet. Ad spend is paid by you directly to Meta or LinkedIn, from an ad account in your own name.
We set up tracking before anything goes live, so WhatsApp clicks, calls and form fills can be counted. At the end you see what was spent, how many people were reached and how many enquiries came, in plain language.
What you get
What you get with Social Media Marketing
No bloat and no features you will never use. Just the pieces that turn a visitor into a call or an enquiry.
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01
Goal and audience
We agree one clear goal and decide who the campaign is for before any content is made.
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02
Campaign plan
A dated plan of posts, reels, stories and ads that build up to the offer.
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03
Campaign creatives
Designs, captions and short videos made for the campaign and approved by you first.
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04
Paid ads, if wanted
Meta or LinkedIn ads run from your own ad account, within the budget you set.
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05
Enquiry paths
Click-to-WhatsApp, call and lead forms set up so interested people can reach you quickly.
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06
Results report
A plain report of reach, clicks, enquiries and spend at the end of each campaign.
More details
How a campaign runs
- A short call to agree the goal, offer and budget
- Audience and platform choice written down
- Content calendar shared for your approval
- Tracking for WhatsApp, calls and forms set up
- Campaign goes live and is checked through the week
- Report and suggestions for the next round at the end
How we work
From first call to real results
A fixed quote before we start, and a clear next step at every stage.
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01
Brief & plan
We learn about your business, customers and goals, then agree the scope and a fixed quote.
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02
Design & setup
You see the plan, designs or campaign setup first, and we refine it with your feedback.
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03
Build & launch
We build, test on real devices and go live with tracking in place.
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04
Report & grow
Clear reports and a review call, then we keep improving what works.
- WordPress
- Shopify
- Laravel
- React
- Google Ads
- Meta Ads
- Google Analytics 4
- Search Console
01Do I have to run paid ads?
No. Some campaigns work with organic posts, reels and your existing followers. Ads help when you need to reach people beyond your followers in a short time.
02Who pays for the ads?
You pay Meta or LinkedIn directly from your own ad account. Our fee for planning and running the campaign is separate and written in the quote, so you always see both.
03Which platform is best for my business?
Instagram and Facebook suit most local and consumer businesses. LinkedIn suits B2B services, recruitment and professional firms. We suggest one or two to start, based on who buys from you.
04Will I get leads from day one?
Sometimes enquiries start quickly, and sometimes it takes a few weeks of testing creatives and audiences. We tell you honestly what is working and change what is not.
05How do you measure results?
We track the actions that matter to you, like WhatsApp messages, calls and form fills, not only likes. The report shows those numbers next to what was spent.
06How much does social media marketing cost?
It depends on the number of platforms, the amount of content and whether we manage ads. We send a fixed, written quote for our work after a short call. The ad budget is separate and decided by you.
07Can social media marketing help launch a new business?
Yes! A planned campaign can introduce your brand to potential customers, communicate your unique offerings and create awareness from the early stages of your business.
08How do you decide which audience to target?
We consider factors such as customer interests, age groups, location and buying behaviour to plan campaigns that connect your business with relevant audiences.
09Kya social media marketing se website par customers la sakte hain?
Bilkul! Posts, promotional campaigns aur targeted ads ke through interested users ko aapki website par direct kiya ja sakta hai, jahan woh aapki services explore kar sakte hain.
10How do you measure the success of a social media campaign?
We track campaign-specific metrics such as reach, clicks, engagement, inquiries and conversions. These insights help identify what is working and where the strategy needs improvement.
Talk to a growth consultant
Tell us about your business and goals. A real person from our team will call you back with the next steps.
- Free consultation
- No-obligation quote
- Quick reply on WhatsApp
